City Gateway and Screenreach partner to conduct interactive Out-of-Home experiment

City Gateway Media and Screenreach Interactive, creators of digital media platform Screach, are pioneering the Screach application on the Manchester Tower.

Screach allows two way, real time interactions between a smart device and content on a digital screen, and will be used by City Gateway to invite audiences to see their Facebook profile image appear on the screen at their 19m high skyscraper site in Manchester’s Piccadilly area.

The public will simply have to download the Screach app, enter the unique code displayed on the Manchester Tower and instantly have their face appear on the huge digital screen. As an incentive to engage, everyone that interacts will be entered into a free draw to win an iPad2.

The campaign is being conducted as an experiment to assess the importance of audience engagement and interaction in an out-of-home environment. By building up a dialogue with the Tower’s two million throughput, City Gateway and Screenreach propose to present a review of the data collected throughout the project to build an ROI model that works on a CPR basis for advertisers and the digital-out-of-home industry as a whole. The trial will begin on Wednesday 22 June and continue for a number of weeks.

Paul Rawlings, Screenreach Chief Executive Officer said: “We’re really excited to be partnering with an innovative company such as City Gateway Media. By working together we hope to collate information to assist with not only our future, but the future of the industry.”

Richard Rowley, Sales Director at City Gateway Media said: “By working with Screenreach we are creating an opportunity to look further into how consumers behave and react to interactive out-of-home experiences. We’re very excited to see and share the results.”

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About Screenreach:
Screenreach Interactive, a UK based tech start-up has already raised over $1.2m in seed Angel funding since it was established in Summer 2010. Screenreach Interactive’s product, the Screach App, is a unique interactive digital media platform that allows anyone to create real-time, two way interactive experiences between a smart device (through the Screach App) and any content on any screen, or just within the mobile device itself.

You can find our more company information at our Press Centre: http://screach.com/press/
You can find out more about Screenreach at www.screenreach.com
You can find out more our Screach App at www.screach.com

About City Gateway Media :
Established in 2007 and started with the Manchester Tower a well established Dooh landmark. Focused on premium Digital and Outdoor developments including the Reuters screen at Canary Wharf and the Kensington Wall on the Cromwell Road, London.

For more information: www.citygateway.co.uk

Media Contact:
Richard Rowley
Tel: 020 7490 0844
Mob: 07768193409
Email: richard [at] citygateway.co.uk

Source: City Gateway Media