Zoom Media Group Inc. (Zoom), the world’s largest and fastest growing fitness digital media company, announced today that Zoom and GoodLife Fitness, the largest fitness club chain in Canada with over 275 locations across the country, signed an exclusive digital media and advertising relationship as part of expanding their current partnership into digital media. Zoom Media Inc. will install its Flexcast digital media suite including high definition overhead entertainment (video & audio) and digital signage (video) throughout each GoodLife club. The digital network will be privately branded for GoodLife and will be operated by ClubCom LLC, Zoom’s digital subsidiary. Zoom Media Inc. currently has static billboards and can also offer sampling and promotional opportunities within GoodLife.
“We are simply thrilled to deepen our relationship with such an outstanding fitness operator as GoodLife,” said François de Gaspé Beaubien, Chief Executive Officer of Zoom. “As the only national fitness club chain in Canada, GoodLife is an outstanding brand and we are privileged to be their media partner. We are also very excited to be able to offer advertisers the digital flexibility of full motion video with sound in Canada. This is a game changer for us in this country as we have proven the success of our digital fitness network for clients in both the US and the UK.”
GoodLife will use Zoom’s digital network to entertain its members, provide compelling health and wellness tips and also communicate the latest promotions and in-club activities to their members. Advertisers can access the network to reach affluent, healthy and active consumers while they are spending time in one of their favorite lifestyle destinations.
“Zoom Media has been an invaluable partner of ours for over 10 years,” said John Muszak, Vice President, Marketing at GoodLife Fitness. “Their high quality digital entertainment and messaging system, combined with terrific advertising programs, will appeal to our members. In particular, the Flexcast system allows us to tailor the network by venue and by daypart and allows us to customize the experience for our members.”
With this announcement, GoodLife expands Zoom’s digital Fitness Network of over 400 health clubs in Canada and well over 3,000 around the world. Total number of digital screens in Canada will now reach 1,600 by year end.
“GoodLife operates the largest chain of fitness clubs in Canada,” states Tom Lapcevic, President of ClubCom, LLC. “We look forward to working with GoodLife and bringing engaging and customized programming to their prestigious membership base.”
About GoodLife Fitness
GoodLife Fitness is Canada’s largest and most successful fitness company with over 275 locations across Canada. This year GoodLife celebrated 32 years in business, and was honoured with platinum status Canada’s 10 Most Admired Corporate Cultures award and awarded Platinum Club member, Canada’s 50 Best Managed Companies honouring seven consecutive years of outstanding management and fiscal performance. 1 in 45 Canadians is a GoodLife Member! www.goodlifefitness.com
About Zoom Media
Zoom Media Group Inc, through its subsidiaries, provides advertising and promotional services in many countries and, overall, owns and operates over 80,000 billboards across North America and Europe, of which over 26,000 are digital. Zoom Media Inc. is the largest targeted lifestyle media in Canada, comprised of over 30,000 billboards and over 1,000 digital screens in over 4,000 establishments across 30 markets including Quebec City, Montreal, Toronto, Calgary, Edmonton and Vancouver. Zoom Media Inc. reaches specific target audiences in its 8 complimentary networks including resto-bars, college and university Campuses and fitness centres. Research, Event Marketing, Creative Production and Media Integration services are also provided. Zoom Media Inc. is a member of COMB and provides audited circulation of its advertising panels. Zoom Media Inc. is also a founding member of OMAC and board member of CODA. www.zoommedia.com
Established in 1998, ClubCom, LLC is the leading provider of digital media networks for the fitness industry across the United States, Canada, the United Kingdom, Germany, Japan and Australia. Operating in over 3,000 fitness venues, ClubCom manages privately branded media networks for many of the world’s leading health club organizations. ClubCom, LLC is a company of Zoom Media Group Inc. www.clubcom.com
Marketing & Media Integration Manager
E: etremblay [at] zoommedia.com
Source: ZOOM MEDIA