Pinpoint and iSIGN Announce Installation of 100 Interactive Digital Signage Screens With IMS 3.1 Technology Into the City of Calgary’s Municipal Buildings

Pinpoint Media Group (“Pinpoint”) and iSIGN Media Solutions Inc. (“iSIGN” or “Company”) are pleased to announce that they have completed the initial installation of 100 digital signage screens into the City of Calgary’s municipal buildings for their Parks and Recreation Department. An additional 200 units are to be installed to complete the project within the coming months.

“This installation will be our first major penetration into the municipal channel and we look forward to the completion of the project,” said Alex Romanov, iSIGN’s Chief Executive Officer. “Our first installation in this channel was with the Central Okanagan Regional District in Kelowna, British Columbia in May. In our opinion, these flagship municipal installations will pave the way for additional networks in government buildings across North America. Downloading of our Interactive Marketing Solution (“IMS”) 3.1 IMS software will be commencing within the next two to three weeks.”

“We will be using iSIGN’s technology in Central Okanagan British Columbia to support awareness, education and promotion of numerous local government initiatives and programs,” said Peter Rotheisler, Manager, Waste Reduction of Central Okanagan Regional District. “If you come to the Okanagan area, make sure you have your Bluetooth enabled. We will be trialing the technology in numerous locations with several types of media and will also be issuing press releases and ads to ensure people know to enable Bluetooth.”

“We at Pinpoint see many co-operative opportunities for our two companies and look forward to many more applications in all channels once we establish the Government and Municipal standards in Canada and the United States,” adds Enmanuel Rumbos, Pinpoint’s President.

iSIGN’s IMS 3.1 solution allows businesses in many verticals to transform their digital signage into interactive consumer touchpoints, and allows consumers within a certain range (from 3 feet to 300 feet) to receive relevant and targeted content to consumers’ Bluetooth-enabled mobile devices in the right place, at the right time, with the right message – to maximize the moment of influence.

About Pinpoint Media Group Inc.

Pinpoint is the largest owner/operator of in-store digital media in Canada. With a national footprint, Pinpoint reaches an average of 1.5 million consumers a day in our convenience store network, using state of the art technology to push relevant content. Our Point-of-Sales Integration allows us to trigger ads alongside the digital receipt on every transaction, delivering truly relevant content when it matters most. Pinpoint is present in 1,400 convenience stores across Canada, with just over 5,600 digital faces. We are the clear-cut market leader in convenience/gas retail, with 85%+ share of all volume in Quebec, 65%+ share in Ontario, and 60%+ in Western Canada. Our high impact product and services have been shown in numerous case studies, whether point of sale, brand or otherwise, to build sales and brand equity. Constantly expanding and improving our networks, we have won the City of Calgary’s parks and recreation rights to deploy and manage their digital solution for a roll out expected to take place beginning in January 2011. Having multiple channels allows us to get an accurate insight into what moves the industry and where is going. Additional information about Pinpoint Media can be found at www.pinpointmediagroup.com .

About iSIGN Media

iSIGN is a leading developer of location-based interactive proximity advertising solutions that deliver rich media, permission based messages, free of charge to cell phones using Bluetooth(R) connectivity, while providing Business Intelligence to the client. The Company’s patent-pending advertising platform combines the precision of direct marketing and the tracking potential of the Web to deliver more cost effective and ROI – driven advertising than is possible via print, radio and television. iSIGN is based in Richmond Hill, Ontario with R&D and customer support operations in Vancouver, BC. iSIGN is a business partner of AOpen America Inc., having an OEM agreement for the embedding of its IMS software in AOpen’s digital media players and IBM, as their Solution Provider, POS All Models. iSIGN’s software solutions are also distributed by BlueStar Inc. to their network of Value Added Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the symbol “ISD”. Additional information about iSIGN Media can be found at www.isignmedia.com .

iSIGN Media
Alex Romanov
Chief Executive Officer
(905) 780-6200, ext 1
alex [at] isignmedia.com
www.isignmedia.com

Pinpoint Media Group Inc.
Enmanuel Rumbos
President
(416) 262-9290
enmanuel.rumbos [at] pinpointmediagroup.ca
www.pinpointmediagroup.ca

Source: iSIGN Media