This week, leading telecommunications provider, Optus, has launched an exciting new live experience with Fly by Eye. The campaign runs over four months at the Qantas Terminal at Sydney Airport and delivers passengers a unique digital IPTV experience with Optus MeTV.
This first of its kind execution commandeers the entire Gate 10 lounge and offers passengers, who are in a heightened state of excitement and looking for interaction in an airport environment, multiple points of engagement with their products.
A LED lit yellow CUBE, to coincide with their recent brand campaign, frames the entrance to the multiple LCD screens installed in the lounge, all streaming content from Optus MeTV with fetch, an on-demand internet TV service from Optus that brings together the best of digital free-to-air and subscription television.
Disposable headphones, available to all passengers in the gate lounge, mean that although in a public space, every user can have a personalised experience with the product.
Passengers at the lounge can also connect their Optus accounts with this Qantas Frequent Flyer account onsite, which results in Qantas Frequent Flyer points for every dollar they spend on eligible Optus services.
Michael Smith, Managing Director of Marketing at Optus: “We want people to be fully immersed into the Optus experience so they can see for themselves how easily our digital offering can seamlessly integrate into their lifestyle. The Sydney airport environment provides us the perfect platform to captivate, engage and entertain customers during their time at the airport.”
Mark Fairhurst, Eye’s General Manager – Sales said, “After a decade of working with Optus in our airport environments, we know it is crucial we keep reinventing how our clients can best engage with this high value audience. The Optus Experience is proof that we are delivering media opportunities to our clients that are fresh and inventive.”
Source: Eye Out-of-Home
