AIMS highlights opportunities and challenges of regional digital signage market at inaugural OVAB event

Advanced Interactive Media Solutions (AIMS), the GCC market leader in interactive digital campaigns, has announced that its CEO Ahmed El Ridi recently participated in the panel discussion that was held as part of the inaugural OVAB (Out-of-home Video Advertising Bureau) event in Dubai. This was the first event that OVAB, the group established to raise awareness and develop standards for the emerging Digital Out Of Home (DOOH) advertising industry in Europe, was organising in the Middle East and North Africa (MENA) region.  AIMS will be a member of this bureau to support digital signage industry in the region.

During the event El Ridi emphasized the importance of educating clients and media agencies in the region about the potential of digital signage and also how the audience measurement system that this medium offers differentiates it from others forms of advertising. He also highlighted how AIMS successfully overcame specific challenges to install digital signage in some of the malls in Dubai, and shared the company’s experience in executing several high-impact projects in the UAE.

“The digital signage market in the region is still in its infancy, and there is a definite need to create greater awareness among the media agencies and the business sector about the impact and reach of this medium,” said El Ridi. “The first OVAB event presented the perfect platform for industry peers to share best practices and discuss the opportunities and challenges of the digital out of home advertising segment.”

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About AIMS:
Advanced Interactive Media Solutions (AIMS) is the GCC market leader in Interactive Digital Campaign creation and management, taking a client’s message from concept, through design, deployment and monitoring. AIMS taps the power of interactive, temporary, standalone Digital Signage Solutions to deliver to advertisers and agencies in the Middle East the most compelling and effective tailor-made campaigns for their target audience. AIMS offers customers the unique proposition of immediate ROI and their full satisfaction by supplementing its advanced solution of content creation and management, email and social networking, interactive displays (Augmented Reality, 3D Projection Mapping), mobile applications (QR Coding, iPhone & Android applications), and telecom technologies (Bluetooth, 3G, Wi-Fi) with a state-of-the-art audience measurement solutions.

AIMS services include consultancy on Digital Campaigns, concept development, location assessment, location provisioning (malls, cinemas, public areas, etc.), Digital Network implementation, Digital Content creation, Anonymous Audience Measurement, and distribution, installation, maintenance and monitoring.

AIMS is a part of a group of media companies that also include SSS (Specialized Software Services) that has offices in Dubai, Abu Dhabi and partners across the GCC. AIMS & SSS offer superior interactive marketing solutions for managing the implementation of Digital Signage, with a cross-industry platform that is exponentially growing, especially in retail industries, to help local and international retailers deliver their message to their most desirable audience.

For more info:

DNA Communications
P.O. Box 191117
Dubai, UAE
Tel.: 04 3988490
Fax: 04 3988491
Email: info [at] dnacomm.com
Website: www.dnacomm.com

Source: DNA Communications