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Mobax Unveils miSignageLink: Mobile Interaction, Measurement, and Management Solution for Digital Signage Networks

Mobax Networks_logoMobax Networks, a leading developer of technology solutions for the mobile-marketplace convergence, announces immediate availability of its miSignageLink software solutions for advanced mobile interaction, customer engagement measurement, and rapid deployment of scalable digital signage networks.

miSignageLink is an end-to-end, integrated software platform which improves the overall value of digital signage as a communications/advertising medium and revenue generator. It includes advanced proximity marketing technology to mobilize digital content from signage to consumer devices, engaging customers with interactive ads that accelerate brand-building.

A comprehensive solution, miSignageLink fully utilizes the company’s signature Admetry platform — advanced metrics technology to measure campaign performance from start-to-finish, including proof-of-play, audience measurement, and multiple calls-to-action for deep customer engagement.

Admetry provides multi-channel information delivery for digital as well as traditional (print, radio, and TV) media and cross channel interaction, giving advertisers continuity to track interactions and the viral movement of ads across all screens (web, social media, iTV, mobile, digital signage).

miSignageLink mobile applications cover nearly 95 percent of the popular platforms (Android, iPhone, Blackberry, Windows Mobile, Java ME, etc). In addition, the solution’s Signage 2.0 features greatly simplify content management, scheduling, and monitoring of digital signs and the deployment can easily scale from 10s to 1000s of screens.

Another unique feature which distinguishes miSignageLink from other currently available digital signage software is its integrated Auto Configuration Server (ACS) based on TR-069 specifications. This enables zero-touch deployment of Internet-connected digital signage, which dramatically reduces installation costs and time and accelerates ROI.

miSignageLink is available for immediate integration and deployment in new or existing signage networks. Mobax will exhibit the miSignageLink software as an integrated solution with partner Delta Electronics at the Digital Signage Expo (DSE) 2010, February 23-25 in Las Vegas.

About Mobax Networks

Mobax Networks is a privately held technology company providing solutions for the Fixed Mobile Internet Convergence. The company’s signature Admetry technology provides a revolutionary framework for cross-channel publishing, audience interaction, and measurement. Mobax offers a range of SaaS and embedded software solutions for digital communications and advertising to small, medium, and large businesses in retail, healthcare, hospitality and fitness, financial institutions, public areas, and other industries. More information about miSignageLink and other Mobile Web 3.0 solutions can be found at www.mobax.com.

Media Contact:
Bob Mitton
VP Business Development, Americas
Phone
650-539-5560
408-634-3320
Email:Bob.Mitton [at] Mobax.com

Source: Mobax Networks