ADFLOW Networks, a leading provider of Web-hosted digital signage and interactive kiosk technology, provided Grand & Toy, the leading business solutions provider in Canada, with the latest in-store digital signage solution in participating rebranded retail locations.
LCD monitors were strategically placed in high-traffic areas throughout the business centers, where promotional and informative content is most likely to capture the attention of customers while they shop.
As part of its rebranding initiatives, Grand & Toy had several specific business objectives surrounding its digital signage deployment: drive traffic in-store, inform and educate customers on their full range of product offerings, and enhance the brand and customer shopping experience. Virtual training and presentations were other key elements to the overall strategy. Grand & Toy is eventually looking to utilize some of their screens for vendor-sponsored advertising.
Source: ADFLOW Networks