Clear Channel Outdoor UK has retained the exclusive contract to sell advertising at Birmingham International Airport (BIA) – the UK’s second largest airport outside London. The rapidly expanding airport, which has recently completed a 10 year, £260m redevelopment programme, will see CCO offering enhanced advertiser opportunities including sponsorship of the new International Pier.
As the undisputed regional transport hub in the UK’s second largest city, Birmingham International Airport offers advertisers multiple opportunities to reach more than 10m visitors a year, 75% of which are in the ABC1 socio-demographic group.
The airport currently serves 143 direct scheduled and charter routes and offers an additional 279 connections worldwide. This gives passengers a choice of 422 direct or one-stop flights and sees further expansion in May 2009 with the introduction of US Airways.
According to Rob Atkinson, Managing Director at Clear Channel Outdoor UK: “Birmingham Airport aspirations to provide world-wide services from the Midlands, together with our long-standing partnership, make this a key renewal for CCO. We look forward to working with the Airport to develop exciting advertising opportunities through our dedicated Birmingham sales force and our national sales team.”
Clear Channel Outdoor, which has worked with BIA since 1999, offers a range of interior and exterior formats including 4-sheets, 6-sheets, 48-sheets, 96-sheets, glass branding, special builds, wall wraps, ceiling banners, lamppost banners, column wraps, door sponsorship and Air Rail Link sponsorship.
Clear Channel is also in discussions with the Airport about possible advertising and sponsorship opportunities for its new 230m long international pier – a state of the art facility developed to cope with increasing demand and meet the Airport’s global expansion plans. The £45m construction of the International Pier is the single biggest investment the Airport has made in more than 20 years. On completion the Pier will allow an advertiser to target more than 4.3m passengers in the first year and opportunities may include internal advertising sites as well as a potential overall sponsor of the building and its airbridges.
Richard Gill, Head of Business Development – Commercial, at Birmingham International Airport, said: “We’ve had a very successful partnership with Clear Channel over the last ten years and their team’s knowledge of the Airport site is excellent. We’re pleased to be renewing the contract which will ensure that both advertisers and the Airport get the best from their contracts and we look forward to exploring opportunities for sponsorship of the International Pier.”
Source: Clear Channel Outdoor