Mood Media Corporation (TSX:MM/ LSE AIM:MM) is working with The Gym Group to give passing pedestrians an insight into its services by offering them a virtual tour of its sleek interior, without having to step inside.
Members of the public passing any of The Gym Group’s 12 branches nationwide can experience their own virtual tour of the 24-hour facilities without even stepping inside, thanks to external screens at street level supplied by Mood Media UK, a leading in-store media specialist.
The screens currently being installed across the gym network will entice passers-by – day or night – with a video tour of the gym’s facilities and information on how join.
They will also complement the existing five screens in each gym, which feature a customised TV channel supplied by Mood Media UK.
Each screen in The Gym Group features upbeat, vibrant music videos and promotional material, tailored to its membership demographic and integrated with audio solutions throughout its premises.
Vanessa Walmsley, Senior Vice-President of Mood Media Europe, said: ‘The Gym Group wanted us to help them tap into those potential customers who were interested in joining a gym, but who perhaps hadn’t picked up the courage to step inside.
‘Our customised music channel, informative visuals and tailored personal tour have all been created to help members enjoy the upbeat atmosphere when working out. Getting fit was never so inspiring and fun.’
Mood Media UK provides retailers, gyms and the hospitality industry with brand-enhancing audio, visual and scent solutions to encourage their customers to return.
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For more information on The Gym Group, please visit: http://www.thegymgroup.com/
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM) is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.
Operating through its two principal divisions; In-Store Media and Retail Point-of-Purchase; Mood Media Corporation works with more than 800 retail chains in more than 30 countries throughout North America, Europe, Asia and Australia.
Mood Media Corporation was formed in June 2010, following the acquisition of Mood Media Group SA by Fluid Music Canada, Inc.
Through its subsidiaries Mood Media and Somerset Entertainment, Mood Media Corporation is driving growth of in-store media solutions across multiple markets.
Mood Media Corporation operates an international in-store media and music retail business with an extensive geographic footprint and a broad client base including several multinational blue chip organizations.
For more information on Mood Media Corporation visit www.moodmedia.com or contact:
Tel: +44 (0)20 7395 7049
E-mail: megan.rex [at] fleishmaneurope.com