BrightSign award marks European sales success

20,000 solid state players installed in Europe in 2010

BrightSign CEO Jeff Hastings presented Pierre Gillet, VP European Sales with an award for outstanding performance at ISE, after BrightSign announced that it had shipped and installed over 20,000 of its low cost, solid state digital signage players in Europe in 2010.

European installations announced by BrightSign in 2010 include 1,500 networked sign controllers at 80 FNAC entertainment stores throughout France. This installation received two major awards, including the Golden Screen Award (Ecrans d’Or) for the best digital signage installation in the retail category by the French Digital Signage Association, APCAD. BrightSign players have also been extensively adopted by Europe’s wealth of museums and attractions, including the Letterkundig Museum, The Hague, The Netherlands; the Eden Project in Cornwall, England, and Bristol Zoo in England. Other 2010 successes include a project with Swiss sportswear manufacturers ODLO to showcase a new range of high-technology cycling undergarments.

Commenting, Jeff Hastings, CEO of BrightSign, said, “Europe has taken the cost effective reliability of BrightSign’s players to heart, and we’re excited that we’ve seen adoption across the full spectrum of customers. FNAC is the largest digital signage network in France, and it makes full use of the features and functionality of our top of the range player. Equally, some of Europe’s many cultural attractions have adopted our entry level products, offering them the same performance and crisp image reproduction without paying for functionality that they don’t need. Pierre Gillet and his team of channel partners and VARs are the engine that has taken our technology to the European Customer base. Their success has been spectacular and I warmly congratulate them on their achievement.”

Responding, Pierre Gillet, VP European Sales at BrightSign, said, “Our success in Europe would not have been possible without the support of our European network of 20 channel partners. Each and every country in Europe is distinct, and digital signage products in particular need to be introduced with a sensitivity and understanding of the local culture. Our channel network includes effective partners in every major country in Europe, and I thank them for their support in building a strong presence for BrightSign in this market.”

BrightSign digital signage controllers are complete, ready-to-use solutions that include the hardware, software and networking support for driving stand-alone or networked displays ranging from basic looping models to interactive and networked controllers with live video feedback. The included BrightAuthor software is a PC-based application with intuitive templates and tools that make creating, updating, managing and monitoring digital signage displays so easy, even non-technical users can manage the displays.

About BrightSign, LLC.

BrightSign, LLC, based in Saratoga, California, develops products and software for digital signage. BrightSign solid-state digital sign controllers set new standards for both stand-alone and networked digital signage applications with their superior video quality, reliability, affordability, ease of use and interactivity. Online information about BrightSign units is available at www.brightsign.biz. For sales inquiries, please contact sales [at] brightsign.biz or call 408-852-9263 in the USA and +44-1223-911842 internationally.

For European sales inquiries, please email: Pierre Gillet: pgillet [at] brightsign.biz.

Press Contact:
Peter van der Sluijs
Neesham Public Relations
Tel: +44 (0) 1296 628180
Email: peterv [at] neesham.co.uk

Source: BrightSign