Designmaster leverages Navori technology to power LED billboards in Russian Federation

Designmaster was founded in 1995, in the city of Novosibirsk. The company has been operating in the outdoor advertising market for the last 15 years which makes them one of the leaders of this type of marketing in Russia. Currently, Designmaster is one of the five largest outdoor advertising agencies in Russia.

Designmaster affiliated companies operate in 14 cities: the regional centres of Volga, Ural, Siberian and Far Eastern federal districts. In 2005 the company opened a new office in Moscow, expanding it’s footprint into the Russian capital.

The company offers various marketing opportunities based on popular advertising formats: 3x6m billboards, 1.2×1.8m city-format and 15x5m supersites. Designmaster also offers a wide range of locations suitable for non traditional outdoor advertising. In total, Designmaster’s advertising network covers about 6,000 advertising sites.

Designmaster uses Navori Server Standard to manage all content and scheduling while LED Billboards are powered by the Navori Player software and monitored by the Navori Watchdog application.

Navori Watchdog continuously monitors key Windows parameters. The application responds immediately to preserve the integrity of the Player PC and ensures the continuous playback of Designmaster’s content. Administrators are kept informed of the status of their Player network by visual indicators in Navori Server and automated e-mail messages.

This complete signage solution ensures Designmaster can offer a state-of-the-art digital signage solution to customers across the Russian Federation.

For more information about Designmaster, please visit: http://www.dmaster.ru

Source: Navori