The 3 stations, which are owned and operated by HS1, are set to play a key role during the London 2012 Olympic and Paralympic Games, when high speed Javelin trains will transport thousands of spectators every hour to and from the Games. The contract was awarded following a competitive tender.
Wendy Spinks, Head of Revenue Development at HS1 said: “We are very impressed by JCDecaux. They share our vision for these 3 key stations. High Speed 1 speeds the journeys of millions of people each year and it is important that our advertising estate reflects the quality of our operations with the very latest technology.”
Jeremy Male, CEO UK & Northern Europe at JCDecaux said, “This is a unique and important rail advertising contract to have secured that will provide advertisers with an essential gateway to the London 2012 Olympics and beyond. This is also a great opportunity for brands to work with us to deliver ‘spectacular’ and digital advertising that will dominate the 3 most important rail hubs during the Olympic Games.”
About HS1 Ltd
HS1 Ltd owns and operates the High Speed 1, the UK’s only stretch of high speed railway, as well as St Pancras International, Stratford International, Ebbsfleet International and Ashford International. Together with partners at Network Rail, train operating companies, retailers and service providers, HS1 continues to set the highest standards of operational efficiency and customer service.
JCDecaux is the UK’s market-leading Outdoor advertising company whose investment in digital billboards, iconic structures and new poster formats on roadside, retail and rail is transforming Outdoor advertising nationwide. No. 1 in digital Outdoor, no. 1 in rail, no. 1 in roadside, no. 1 in retail, no. 1 in shopping malls, no 1. in supermarkets and no. 1 in airports, JCDecaux is committed to achieving excellence in Outdoor.
JCDecaux has brought a new immediacy to Outdoor through the introduction of digital and a new FastForward print hub, enabling time-sensitive and highly tactical campaigns with a 24-hour turnaround. Through the IDEA division, JCDecaux offers interactive, 3D and special-build sites and is at the forefront of ‘augmented reality’ technology. With advances in campaign planning, targeting and accountability, JCDecaux’s portfolio reaches consumers 24 hours a day, 7 days a week, 365 days a year.