Philadelphia Phillies to Add New HD Display for 2011

Daktronics Inc. (Nasdaq-DAKT) announced today a project with the Philadelphia Phillies to provide a new light emitting diode (LED) video display that will have high definition clarity and be much larger than the former video display at Citizens Bank Park. The new display, installed below the iconic “Phillies” sign, will measure 76 feet high and 97 feet wide, totaling 7,372 square feet of digital space. Daktronics of Brookings, S.D., will design, manufacture and install the LED video display, which will be among the largest in Major League Baseball and all of sports.

“We are truly excited to bring the HD experience to our fans,” said Mark Dinardo, Director, Broadcasting and Video Services for the Phillies. “The new technology and dramatically larger screen size will bring our fans closer to the action than ever. Our unique partnership with Daktronics and SONY gives us the opportunity to transition the in-house broadcast, production and entertainment systems to high-definition in one step.”

The LED display will show video with up to 1512 lines of resolution using Daktronics HD-15 technology. The new display will provide incredible wide-angle viewing for better visibility for more fans, increased contrast, and superb image clarity with the ability to display video imagery in 144 quadrillion shades of color.

Additionally, the Phillies will be installing a dedicated closed captioning display that will measure four feet high by 74 feet in length. This display will be centered under the new main video display.

Also included in the upgrade project are Daktronics video image processing technologies and the new Show Control system. The company’s LED video processing system is touted as the best in the industry, processing and scaling live and recorded video signal to vivid digital imagery on large LED displays. The Show Control system is one of the latest developments from Daktronics, providing a power combination of control software, data integration, and playback hardware. For more information on Show Control, visit www.daktronics.com/show.

“Daktronics prides itself on serving customers and finding innovative LED solutions to enhance the fan experience,” said Ross Yanco, Daktronics Region Manager. “The Phillies and Daktronics have been working together for almost ten years and we greatly value their loyalty to our brand and to our products and services. This installation of our HD product line will provide new levels of excitement and game day information for every patron at Citizens Bank Park.”

Daktronics LED video and messaging display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.

Daktronics has scoring and display equipment at 26 of 30 Major League Baseball facilities, and integrated super systems at 19 of 30 MLB ballparks.

About Daktronics

Daktronics has strong leadership positions in, and is the world’s largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at sales [at] daktronics.com, call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

Source: Daktronics