Piers Morgan’s new weeknight CNN chat show will launch tonight (18 January) and will be supported by an outdoor campaign that uses time-sensitive messaging and multiple creatives, targeting international travellers on roadside and at airports.
The digital Outdoor campaign will include a week-long campaign on JCDecaux’s Torch on the M4, targeting people travelling to and from Heathrow. The Torch will run three different creatives, using the 2 new, state-of-the art (6.75m x 4.5m) screens to promote the new talk show.
Piers Morgan is replacing the legendary interviewer Larry King, the recently retired host of CNN’s nightly interview show that broadcast across the globe for 25 years
The outdoor media was booked through Posterscope and MJ Media and will be supported by Google and Facebook activity.