Benefits of digital signage for retail market being showcased by the industry’s best
Omnivex Corporation, a Microsoft Gold Certified Partner and leading provider of enterprise software for digital signage networks, will be exhibiting at the National Retail Federation (NRF) trade show taking place in New York City, January 10 & 11. Omnivex will be featuring a variety of technologies for the retail industry and demonstrating the many ways that digital signage can be used to enhance the in-store customer experience. Omnivex software has been used extensively to manage different applications for digital signage in the retail environment, all with one integrated platform.
Omnivex Moxie digital signage software offers retailers the ability to distribute information and communicate with customers more effectively, helping to engage them at the point of purchase. Unlike other software providers, Omnivex is known for their ability to make content on the screens more relevant to viewers by utilizing both internal and external data to determine what content to display on the screens. Customers benefit from a more personalized shopping experience, while retails are able to realize a better ROI from their digital out of home advertising network because they are reaching customers with the right information, at the right time and place.
Moxie software has exceptional video playback and graphic handling capabilities, so content displayed is vibrant and captivating, drawing in viewers while enhancing the overall aesthetic of the surrounding environment. Moxie automates many of the processes associated with maintaining large digital signage networks and allows content to be managed remotely, reducing operating costs.
Additionally, with its advanced functionality for managing advertising networks, Moxie makes creating, scheduling and tracking content simple. The software has the ability to manage complex playlists, by associating meta-data with content assets and predetermined rules for where and when those assets should play. Proof of play logs can be generated by the software for ease of billing.
Omnivex will also be exhibiting how retailers can benefit from the integration of technologies such as RFID, lift mechanisms and barcodes to trigger content displayed on the screens. Moxie offers the ability to dynamically change the information displayed on the screen from the regularly scheduled content to content about a specific product a customer is interested in.
The most recent developments in self service technologies and interactive kiosks will also be on display in the Omnivex booth at NRF. Omnivex powered interactive kiosks incorporate advertising space and touch screen capabilities to create a truly multipurpose platform with a broad range of applications. For retailers, kiosks can be an invaluable marketing tool as well as an information center, where customers can search for store locations, product information, hours of operation, etc. Similarly, Moxie has built in functionality for creating and managing interactive wayfinding content on touch screens to serve as an additional customer service aid by providing both convenience and accessibility.
The NRF showcases the latest in technology trends for the retail industry. The show is celebrating 100 years of market leadership with industry experts and service providers from around the world in attendance. Visit Omnivex in booth 2753 at the Jacob Javits Convention Center on January 10 & 11 to learn more about how digital signage can enhance the retail experience. For more information about the NRF, visit http://events.nrf.com/annual2011/public/enter.aspx.
About Omnivex
Founded in 1991, Omnivex is a leader in software development for digital signage. Omnivex software is used to manage all aspects of digital signage networks, including content management, real-time data acquisition and distribution, and remote device monitoring and management. Omnivex software is used by retailers around the world to manage in-store digital signage networks. Omnivex and our customers have been recognized with numerous awards for excellence in digital signage. For more information, visit www.omnivex.com.
Source: Omnivex Corporation
