Singapore Youth Olympic Games 2010 Uses Scala Digital Signage in Village

Scala powered the visual communications network at the Youth Olympic Village (YOV) at the inaugural Youth Olympic Games (YOG) held in Singapore in August 2010. In partnership with Click Grafix, Nanyang Technological University (NTU) was awarded the privilege to deploy and manage digital signage for the YOV, which housed more than 5,000 YOG officials and athletes from around the world.

Located amidst the lush greenery of the NTU campus, the YOV provided participants with a comfortable residence for 18 days. As place for the athletes to rest and prepare for competition, the YOV also buzzed with social activities such as specially designed cultural and educational programs. These programs offered youth from more than 205 National Olympic Committees a taste of exciting and diversified experience.

To ensure information was broadcast through the entire YOV, 96 Samsung screens ranging from 40 inches to 46 inches were positioned around the campus. Half of the screens were located in the Village Square, the central hub of activity, and the remaining screens were placed in the Residential Zone.

The seamless integration of Scala software, combined with customized applications, made it possible for the NTU team to meet the demand for varied content to be scheduled and broadcasted to different locations within the village.

Residents of the YOV were updated, informed, educated and entertained with creative rich media content that included RSS feeds, Twitter updates, weather, daily programs, movie screenings, animations, announcements, information, environmental messages and trailer advertisements of the Games.

The joint effort of NTU and Click Grafix for the YOG digital signage deployment marked the success of one of Click’s most prominent projects.

“The YOG deployment was our most interesting and challenging project to date,” said Ahmed Balfaqih, Managing Director of Click Grafix. “We are very privileged to have been given the opportunity to participate at every level of this implementation, from the training of the volunteers to the development of the custom applications.”

For a detailed look at this installation, click here to read the case study.

About Nanyang Technological University

NTU is an internationally reputed research-intensive tertiary institution. Our broad-based education covers science and technology, business and the arts, entrepreneurial and leadership skills to prepare students for the global working world. NTU provides a high-quality global education to more than 23,000 undergraduates and 10,000 graduate students. The student body includes top scholars and international Olympiad medalists from the region and beyond. Hailing from 67 countries, the university’s 3,000-strong teaching and research staff bring dynamic international perspectives and years of solid industry experience.

About Click Grafix

Founded in 1995, Click Grafix began primarily as a Digital Content Provider offering Broadcast Multimedia, 3D Animation and Non-linear Video Production. With a strong background in the field of digital content development, the company has swiftly risen to the forefront of the digital signage industry, positioning itself as a leading Solutions and Services Provider, Trainer and Consultant particularly for Dynamic Digital Signage today.

An award winning company, Click Grafix has been involved in many deployments of digital signage solutions in South East Asia and the Middle East for various market portals, both directly and in partnership with other players such as system integrators and media owners. Click Grafix currently holds the distributorship for SCALA, NewTek, Luxology, 12Inch Design and TVPaint in South East Asia. Based in Malaysia, the company is currently represented in Singapore, Thailand, Philippines and India.

About Scala

Driving more than 500,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. www.scala.com

Source: Scala