KB Media to offer location-based marketing service powered by ScreenScape

ScreenScape_KB MediaKB Media™ of Toronto (www.kb-media.ca) the exclusive distributor of Mirror Image products in Canada announced today it has chosen ScreenScape, a community-based digital signage network and key enabler of location-based media to power a new location-based marketing service based on ScreenScape technology. KB Media operates a national advertising network that spans restaurants, bars, arenas and community sporting venues.

“KB Media is thrilled to find in ScreenScape a technology partner that can help us rapidly expand our points of presence and help us to focus on what we do best, which is working on behalf of our advertising clients to deliver memorable experiences that resonate with today’s consumer,” commented David Brisson, president and CEO, KB Media. “A ScreenScape Group gives us a KB-powered command center for distributing content to the ScreenScape Community and we are excited to bring this technology to our existing venue clients and advertisers, many of whom have requested this comprehensive digital solution. We also look forward to working with established members of the ScreenScape Community to involve them in our campaigns,” he adds.

In contrast to stand-alone digital signage systems of the past, all members of ScreenScape share a common technology infrastructure. In the process of creating content for their own screen displays, ScreenScape members can use techniques more commonly associated with today’s social media networks, like Facebook and LinkedIn, to share content and form groups.

ScreenScape single venue licenses help small businesses to create and manage their own digital signs and to share their content with any other member of the ScreenScape Community. A ScreenScape Group allows a network operator to draw upon the ScreenScape Community to develop a content sharing network that centralizes advertising opportunities and reaches out to digital displays operated by any other member of ScreenScape.

ScreenScape technology supports integration with social media technologies, which affords its members the opportunity to engage with customers through their
mobile phone.

“ScreenScape technology gives us the ability to use digital signage to engage with consumers both visually and, building on social media services like twitter and foursquare, through their mobile phones. This opens up new and exciting ways for our customers to build their brand in an increasingly connected age,” said David Brisson.

Kevin Dwyer, president and CEO, ScreenScape stated, “We’re thrilled to welcome KB Media, its venue partners and its advertising customers to the ScreenScape Community. This partnership capitalizes on a natural strategic fit that exists between KB Media and ScreenScape. Our leadership in community-based digital signage and our focus on the underlying technology is complemented by their expertise in developing strong relationships with advertisers and delivering compelling marketing experiences that resonate with today’s youth.”

About KB Media

KB Media delivers highly memorable, measurable, and meaningful advertising experiences. The KB Media vision is to continually bring the most innovative Out of Home products to Canadian advertisers and venue partners. KB Media is committed to continual improvement throughout its rapidly growing Indoor Out of Home network and ever expanding line of marketing engagement technologies. KB Media is operated out of the heart of Liberty Village in Toronto. For more information please visit www.KB-Media.ca

For additional information or to arrange an interview, please contact Susan Willemsen or Danika Lochhead at The Siren Group Inc. Tel: (416) 461-5270. Fax: (416) 778-9047. E-mail: info [at] thesirengroup.com or www.thesirengroup.com.

About ScreenScape Networks

ScreenScape is the first community-based digital signage network. Businesses of all sizes and in a range of industries use ScreenScape for digital signage, media distribution, and advertising. ScreenScape is a software-as-a-service (SaaS) platform, enabling members to turn any Internet-connected computer or screen into a dynamic digital display. Utilizing ScreenScape, companies can easily access, create, share and update content, while keeping the total cost of ownership low. Members of ScreenScape form a collaborative community, which acts as a shared resource for content creation, exchange, cross-promotion and advertising revenue.

ScreenScape Networks Inc.
(902) 368-1975 | screenscape [at] screenscape.net | http://screenscape.com
P.O. Box 291, 137 Queen Street, Suite 204 Charlottetown, PE C1A 7K4 Canada

Source: ScreenScape Networks