JCDecaux took a booking from Hello! Magazine and this morning, 20 PrimeTime digital screens in London are showing Hello!’s congratulatory message to Prince William and Kate Middleton. The campaign with Frontline Media will run for 5 days. Hello! are proving to be keen users of digital outdoor – in August they ran a similar campaign congratulating Robbie Williams on his nuptials to Ayda Field.
David McEvoy, Marketing Director of JCDecaux said, “It’s great to see brands using digital outdoor to its full potential, with time-sensitive and quick-turnaround campaigns.”