Altabox, specialist in Digital Signage, has developed a new corporate channel to masymas, one of the most technological companies in food retail in Spain. The channel was developed to entertain and inform the public about special offers and promotions and includes entertainment segments on cooking tips, health and pets care. Altabox developed the content for masymasTV along with the guidelines for the marketing department of masymas.
“We are working on content that approach masymas with their consumers, following the strategic positioning of masymas in the market. The product offerings are more pleasant and effective with these digital signage contents … and consumers are sure that not lose the information that need for a good shopping experience” said Suso Loza, Creative Director of Altabox.
The project developed by Altabox uses Kentia software (Digital Signage Software) to manage music at the stores and for transmitting and broadcasting the contents of the masymas channel. The hardware solutions and implementations was developed by DS Digital Screens, a Spanish company specialized in hardware and screens solutions for digital signage.