Guifx, an interface design studio specializing in touchscreen interfaces for home automation and embedded systems, today announced it has named Morgan Strauss as the company’s new president. Formerly Guifx’s director of operations, Strauss will lead the company as it continues to grow and expand its presence in the home automation and embedded systems markets.
A veteran in the field of interface design, Strauss has 17 years of experience designing digital and analog interfaces for the aerospace, medical, automation, and entertainment industries. As director of operations for Guifx, he has helped guide the company through phenomenal growth in the home automation industry, providing cutting-edge graphics and easy-to-use, intuitive user interface (UI) kits for integrators and touchscreen control system manufacturers.
Over the last ten years, Strauss has helped Guifx become recognized as an innovator by a worldwide audience of over 10,000 customers in 43 countries. In addition, his “Uiology” series of articles, which discusses tips, tricks, and techniques for designing touchscreen UIs, has become a popular resource for designers.
“Guifx is an amazing company — the first of its kind — and what we have achieved over the last ten years is truly inspiring. We’ve done this by providing integrators with unique differentiation from the pack, and by offering their customers easy-to-use, sleek, and stylish interfaces to navigate their home world,” said Strauss. “As we move forward, we want to build on this success and momentum to expand our presence in other markets, embedded systems in particular. As president, I look forward to guiding the company toward achieving this goal.”
Strauss has held the position of CEDIA task force chair and has shared his expertise by teaching numerous classes and seminars, including “Interface Design for Touchscreens” at CES and CEDIA EXPO. Prior to Guifx, he proved himself to be something of a “Renaissance man,” with job titles as varied as mechanical designer and director of marketing.
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Founded in 2000, Guifx is an interface design studio specializing in touchscreen interfaces for home automation and embedded systems. The first company of its kind, Guifx is a pioneer in perfecting workflow through user-centric design, refining every concept with a candy coating of elegant graphics and icons that are second to none — always with the customer’s brand, goals, and audience in mind. Designed by the company’s world-class artists, Guifx graphics and GUI (graphical user interface) kits not only save installers and manufacturers hours of tedious labor, but also maximize the subtle differences in technologies that affect the user experience, creating a sophisticated, luxurious touch to any setting that is fun, fast, and intuitive. More information about Guifx is available at www.guifx.com
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Morgan Strauss, President
Tel: +1 (561) 697-8328
E-mail: morgan [at] guifx.com