Digital-out-of-home media company LevelVision LLC and its college division, LevelVision:College, have announced their end-of-semester “domination” offer. This is the first time the company is offering a single advertiser takeover opportunity, a DOOH industry first.
Just as spring semester is wrapping up and finals cramming, graduation events, summer travel and career planning are underway, the LevelVision:College video signage network will be available for a complete takeover — encompassing all advertising and content availability on the 300+ college bookstore video network — by a single advertiser or marketer looking for impact with the coveted 18-24 demographic.
This unique offering essentially creates a national private label in-store video network, featuring LevelVision’s patented floor-based LCD screens, that will enable a single marketer or agency uninterrupted messaging to a captive and engaged millennial audience. The resulting audience experience, given the network’s 150-second dwell time (vehicle zone duration), is substantially more impactful and engaging than the typical rotation of 15 or 30-second creative.
Arbitron Inc. estimates that this program will generate 15 million unique viewing experiences, converting to a conservative ratecard value of over $750,000. LevelVision:College is currently fielding inquiries about this program from 18-24 and college-focused marketers.
The network is a featured sponsor of MediaPost’s Digital Out-of-Home Forum & Expo, happening Wednesday, April 22 at the Crowne Plaza Times Square Manhattan. LevelVision:College’s booth, featuring floor-based video screens, will be located in the Balcony Room on the Lobby Mezzanine Level.