The Thule Group is a world leader in the supply of products and brands which make it easy for people to transport their equipment securely, safely and with style. Since the beginning of this year the Group has invested heavily in retailing, and the first stage was the opening (in April 2010) of a concept store in Berlin.
For this new venture, Thule has chosen to invest in ZetaDisplay’s media platform for Digital Signage in order to improve communication with its customers in the concept store. In this way Thule will be able to have central control of the offers in its stores, whilst the stores themselves have the facility to present their own localised information. This gives Thule World-Wide supervision and control of its customer communications.
The new concept store is located on trendy Friedrichstrasse and reflects the company’s vision of how future Thule retail outlets are to present their products. The aim is that all Thule stores that open around the worlds shall have a unified appearance.
“We are pleased to become a selected Thule supplier. ZetaDisplay’s media platform creates value for the customers and gives Thule the ability to provide information about its products in a better and simpler way. We are supplying Thule with modern communications for an international retail business. This is also a further step for ZetaDisplay in its establishment of new markets outside the Nordic countries” says Leif Liljebrunn, CEO of ZetaDisplay AB.
ZetaDisplay is a leading supplier of Digital Signage within retailing and in public environments. ZetaDisplay has about 40 employees and has continued in recent years to grow in Sweden, while currently having subsidiaries in Denmark, Norway and Finland.
If you have any questions, please contact:
ZetaDisplay AB (publ)
CEO Leif Liljebrunn
Telephone: +46 70 845 80 52
E-mail: leif.liljebrunn [at] zetadisplay.com