Times Innovative Media Limited Selects C-nario Digital Signage Platform for Mumbai International Airport

C-nario, a global provider of digital signage software solutions,  today announced that the company’s digital signage software platform, C-nario Messenger, has been implemented in Mumbai international airport’s recently inaugurated and state-of-the-art Terminal 1C, catering to domestic traffic.

Times Innovative Media Limited (TIML) is the largest Out of Home media solutions company in India with exclusive advertising rights for Mumbai International Airport and Delhi International Airport, apart from many other prestigious media properties across India. TIML is part of the Times of India group, India’s largest and most influential media house.

C-nario was selected by TIML as the technological platform provider, and Apseco Systems & Software, a Mumbai-based company specializing in audio-visual solutions, services and installations, was selected as the integrator.

The digital signage network at Mumbai airport comprises ten 47-inch LCD screens. The content plan is to have RSS-based news headlines, RSS- based astrology forecasts, and weather reports for selected cities, apart from Live TV and advertisements – all in the highest pixel resolution. C-nario’s platform enables advertisers to upload and approve ads via the Web.

“C-nario’s software enables us to serve passengers with news, useful information and advertisements in key areas of the airports including check-in, arrivals, departures, security hold area and others,” said Mr. Aman Nanda, Sr. Vice President, Corporate Strategy and Strategic Acquisitions, TIML. “We were highly impressed with C-nario’s experience in leading airports worldwide and the performance of its platform.”

“Airports are a strategic market for us,” said Yael Elstein, VP Marketing, C-nario. “Today, an increasing number of airports understand the advantages and benefits of digital signage, including high-resolution pixel-perfect content in a multi-display, multi-channel environment, capturing the attention of passengers and delivering useful information.”

C-nario Messenger is a complete digital signage display, distribution and management software platform that provides better-than-broadcast quality playback in any shape, size and resolution. C-nario Messenger is characterized by its superb multi-display playback engine, as well as its advanced management, monitoring and control tools. In addition, the system is based on open architecture, which makes it easy to customize and adapt to different needs. The system’s innovative content creation tools easily help to create displays and cut costs.

About C-nario
C-nario is a global provider of a comprehensive display, distribution and management software solutions for digital signage networks. C-nario’s products are widely used in a variety of industries and sectors, including financial institutions, advertising and media, retail, public institutions, entertainment, healthcare, education and transportation. C-nario’s cutting edge technology enables unparalleled playback and management capabilities of high-impact video displays in any size, shape and resolution. To date, the company has deployed in 40 countries through its global partners and international value-added resellers. The company has offices in the United States, Europe, and Israel. For more information about C-nario visit www.c-nario.com.

Source: C-nario