TalkTalk Attracts New Customers with ONELAN

ONELAN Digital Signage has been chosen by TalkTalk to attract and communicate to new customers.

TalkTalk wanted a means of attracting new customers into their pilot shop and selected digital signage as an effective tool for advertising their products and engaging people.

ONELAN digital signage was chosen as the most cost effective solution for TalkTalk’s requirements.  ONELAN’s solution was also selected for its ease of use and ease of integration with TalkTalk’s existing IT infrastructure.

A ONELAN NTB 5505 is installed displaying content on 40” and 46” LCD screens throughout the store and a 3×3 video wall.  The digital signage is fully integrated with the audio system.

ONELAN’s digital signage is used to show a range of content including TalkTalk’s live TV channel, proprietary video advertisements and RSS news feeds. The content is managed and updated onsite.

The main benefits of the digital signage system for TalkTalk are the fast transitions between different advertising that can be shown to clients as well as the ease of use for the individual changing the content.

‘The ONELAN product gives us the flexibility to quickly update our customer messaging in a wide range of really engaging formats which is a must for a leading broadband company.’ Maggie Roxburgh, General Manager TalkTalk.

About TalkTalk

TalkTalk is the broadband and home phone company launched by The Carphone Warehouse, committed to helping people gain access to fast broadband and home phone services at an affordable price.

The company launched in 2003 with a revolutionary home phone package, that enabled TalkTalk customers to talk to each other for free.  In 2006, they were the first company to offer free broadband.  This meant that broadband, which historically was very expensive, was available to all.  Today TalkTalk continues to help their customers cut their costs without cutting back on the quality of service they receive.

ONELAN develops network appliances for standalone and end-to-end Digital Signage network solutions. The Net-Top-Box is a mul­timedia, multi-zoned solution capable of Touch Interactivity. With a browser based user inter­face, the system is fully multi-lingual and capable of dis­playing both stored media and live media e.g RSS feeds, web pages and broadcast TV or locally streamed video. Further mem­bers of the product family cater for Enterprise network management and integration with external data sources.

ONELAN’s NTBs are now installed in a wide variety of organisations such as retail, schools, hospitals, and government buildings, as well as some well-known corporates such as Vodafone, Virgin Holidays and PricewaterhouseCoopers.

ONELAN Ltd is based in Henley-on-Thames, Oxfordshire.

Visit www.onelandigitalsignage.com for further details.

Press Contact details: Marion Bourne
email: marion.bourne [at] onelan.com,
phone: +44 (0) 1491 411400

Source: ONELAN