Digital Menu Displays Powered by ActiVia for QSR Software
STRATACACHE, a leading provider of scalable, high-performance digital signage software, announced today the successful installation of its 10,000th digital menu board within the quick service restaurant (QSR) industry.
In addition to traditional static menu boards, four leading North American QSR systems are powering their digital menu board initiatives with STRATACACHE’s ActiVia for QSR digital signage software. These QSRs are eliminating recurring printing costs, generating significant incremental revenue and enhancing the customer experience, while improving menu labeling compliance as provisioned in the recent Health Care Reform Act.
“The role of digital media within the QSR industry is evolving rapidly—and digital menu boards, in particular, are proving their value in helping restaurant owners dramatically increase the profitability of their operations,” said Chris Riegel, STRATACACHE CEO.
During a recent two week segment, one STRATACACHE client saw a 53 percent increase in sales for an item promoted on its digital menu board, compared to the previous week when the item was not featured. Another customer recorded a 427 percent increase in sales of a new, premium product in digital stores versus a group of control stores using traditional, static menu boards.
As restaurants adapt to menu labeling laws, digital menu boards offer an effective platform for compliance. For national chains, maintaining compliance with federal, state and local laws is made easy with ActiVia for QSR. Localization and day-parting of content—easily managed from the ActiVia for QSR Web-based application on a PC or iPhone/Smartphone—eliminates recurring printing costs and gives restaurant owners the flexibility to adapt to changing menu items and pricing at a moment’s notice.
ActiVia for QSR offers a dynamic merchandising solution for traditional multi-panel menu boards, specialty/feature product menu boards and outdoor drive-thru boards. With ActiVia for QSR, restaurants can easily change menu board items, adjust pricing, day-part menus, and promote special and premium items non-stop. Built on the industrial strength ActiVia platform to optimize performance and reporting, ActiVia for QSR can seamlessly integrate with point-of-sale (POS) pricing and queue management systems for up to 100,000 concurrent devices.
“With our current installation schedule, we look forward to announcing our 25,000th digital menu board by the end of the year as we continue to enjoy great momentum in this space and the opportunity to serve leading brands in the U.S. and throughout the world,” said Chris Riegel.
STRATACACHE is a privately-held provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the world’s largest firms in the retail, finance, service, hospitality, manufacturing, media and government sectors, STRATACACHE’s products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer.
For more information, please visit www.stratacache.com or e-mail info [at] stratacache.com.