BMO Financial Group is riding the World Cup wave with a soccer-themed interactive storefront campaign outside its flagship Toronto branch at King and Bay Streets.
“The beautiful game” inspired a beautiful eight-screen video-wall that uses a combination of motion capture and touch activation to transform pedestrians into virtual goalkeepers, giving Canadians the chance to have a one-on-one showdown with some of Canada’s future soccer stars, said the company.
“This activation is a first of its kind in Canada and designed to celebrate the growing excitement around grassroots soccer in Canada,” said Sandy Bourne, vic president, advertising, sponsorship, events and merchandising, BMO Financial Group, Toronto, Ontario. “We feel this high-tech, street-level activation further reflects our commitment to the development of soccer in Canada, and will bring Canadians closer to the game through a medium that exceeds any other interactive advertising of its kind.”
Technical expertise for the interactive storefront was provided by Monster Media, a full service multi media company based in Orlando, FL.
“We are thrilled to fuse together this groundbreaking technology with such a catchy concept,” said John Payne, President, Monster Media. “Our company always strives to be pioneers in the out-of-home space and through this campaign we have executed game-play in a way that has never been done before in Canada and is sure to resonate with thousands of consumers.”
BMO supports soccer across Canada from youth players in local neighborhoods and communities, to the professional level, said the company. BMO’s deep commitment to the game is evident from the beginning of the curve with BMO’s grassroots sponsorship of more than 500 youth teams nationally, according to the company. The relationship continues with BMO’s title support of elite youth players at BMO National Championships through to BMO’s professional teams support (Toronto FC & Vancouver Whitecaps FC) combined with soccer venue title sponsorship (BMO Field), said the company.
Source: Monster Media