Milwaukee Brewers Bringing Daktronics High Definition LED Video to Miller Park

Display will be one of three 1080-line high definition displays in Major League Baseball

Daktronics Inc (Nasdaq-DAKT) of Brookings, S.D., in conjunction with the Milwaukee Brewers, announced today that the Brewers have selected the company to design, manufacture and install a 1080-line high definition LED video display at Miller Park, subject to final contract execution. The Southeast Wisconsin Professional Baseball Park District has partnered with the Brewers on all steps of the process in developing the new scoreboard. Installation will be completed prior to the start of the 2011 season.

The new addition to Miller Park will be the third largest video display in Major League Baseball at 5,940 square feet and will replace the existing 1,296 square foot video display and the 2,432 square foot matrix board. It will be one of only three 1080-line high definition LED displays in Major League Baseball.

“When you factor in the overall size and resolution of the new display, we believe this will be the finest video board in Major League Baseball,” said Rick Schlesinger, Brewers Executive Vice President – Business Operations. “This is going to be a spectacular addition to the fan experience at Miller Park in 2011.”

The current Miller Park video display features approximately 130,000 pixels. The new high definition video display will have approximately 2.4 million pixels, giving it nearly 18 times the resolution.

The video display system will utilize Daktronics newest 15 millimeter LED technology, featuring a tighter resolution and improved image quality, and will measure approximately 54 feet high by 110 feet wide. This technology and its control system allow for complete flexibility in programming. The video board can operate as a single giant display or be divided into multiple zones (windows) to show a wide variety of statistics, information, graphics, animation and live and recorded video.

“Quite simply, the difference in quality and scope from what we currently have at Miller Park will be staggering,” Schlesinger said.

Also included in the project is the new Show Control system from Daktronics. Show Control provides a powerful combination of display control software, world-class video processing, data integration, and playback hardware that forms a user-friendly production solution. The new system is touted by experts as the best in the industry. For more on Show Control, visit www.daktronics.com/show.

With the updated control system, the new high definition video display will be integrated with the existing fascia and fence displays that were installed by Daktronics in 2006. Outside Miller Park, Daktronics installed a double-sided marquee display in 2005.

“Daktronics is excited to continue our partnership by providing the most impactful and visual piece yet,” said Tony Mulder, Daktronics Sales Manager. “This true high definition video display experience will greatly enhance what is already one of the premier facilities in Major League Baseball.”

Mortenson Construction, a leader in sports facility construction and southeastern Wisconsin’s largest
builder, is serving as General Contractor for the project.

“We are thrilled to partner with the Brewers to deliver this state-of-the-art scoreboard to Miller Park and the community,” said Andy Wiegman, Construction Executive for Mortenson Construction. “Our unique blend of sports facility construction combined with our experience completing similar projects across the nation will ensure the successful installation of this new high-definition video display.”

For more information contact:
MEDIA RELATIONS: Mark Steinkamp Marketing Director (605) 692-0200 mark.steinkamp [at] daktronics.com
INVESTOR RELATIONS: Bill Retterath Chief Financial Officer (605) 692-0200 bill.retterath [at] daktronics.com

MILWAUKEE BREWERS: Tyler Barnes Vice President – Communications (414) 902-4500 tyler.barnes [at] brewers.com

About Daktronics

Daktronics has strong leadership positions in, and is the world’s largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at sales [at] daktronics.com, call (605) 697-4300 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

For more information contact:
MEDIA RELATIONS:
Mark Steinkamp
Marketing Manager
tel (605) 692-0200
e-mail Mark.Steinkamp [at] daktronics.com

Source: Daktronics