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Daktronics and Nike Collaborate to Light Up Johannesburg

Daktronics Inc. (NASDAQ-Dakt) of Brookings, South Dakota and Nike have teamed up to light up Johannesburg, with a giant LED display, made of Daktronics ProPixel® LED elements, which is installed on the side of one of Johannesburg’s most iconic buildings, the Life Center.

Nike implemented Daktronics ProPixel PXS LED freeform lighting elements into the company’s latest interactive digital communications campaign, “Write the Future”, making this Africa’s largest interactive LED installation.

“The Daktronics display has far exceeded our expectations,” said Grant Neil, Sales & Product Manager of Spectrum Visual Networks. “The experience this display gives Nike consumers is beyond what anyone imagined. The unique display offers Nike a one-of-a-kind medium to engage and inspire football fans around the world.”

The ambitious interactive installation allows fans to submit personal messages through social media networks to inspire their favorite players, and then see their headline transformed into a huge player animation that towers over the city of Johannesburg.

Football fans from all over the world can submit a 57 character, maximum, personal message through five different social media networks. Up to one hundred individual messages are then chosen each night and displayed, along with digital player animations, on the Daktronics LED display, located on the top of the Life Centre Building, in downtown Johannesburg, overlooking the city.

The PXS LED video display, consisting of over 6,000 individual PXS-125 stick elements, measures approximately 42 meters (138 feet) wide by 44 meters (144 feet) high with pixels on 125 millimeter spacing.

For more information on this technology visit: http://www.daktronics.com/ProductsServices/Products/Video/FreeForm/Pages/default.aspx

About Nike

NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand.

About Spectrum Visual Networks

Daktronics Partner in South Africa, Spectrum Visual Networks, is a solutions driven company that looks to partner with clients in building long term, sustainable relationships that deliver real and significant value. With the most comprehensive range of custom product and service offerings from software development to fully maintained hardware installation and content management, Spectrum has been at the forefront of the digital signage and moving media revolution in South Africa since 2001.

About Daktronics

Daktronics is recognized as the world’s leading provider of full-color LED video displays. Daktronics began manufacturing large screen, full-color, LED video displays in 1997. Since then, over 6,400 large screen LED displays have been sold and installed in sporting and commercial facilities around the world. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world’s leading provider of large screen LED video displays. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at [email protected], call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

For more information contact:

DAKTRONICS
Julien Jasserme
International Marketing Manager
tel +1-605- 692-0200
email julien.jasserme [at] daktronics.com

DAKTRONICS
Ben Aesoph
Regional Manager
Tel +1-605-697-4132
email ben.aesoph [at] daktronics.com

SPECTRUM VISUAL NETWORKS
Grant Neill
Sales & Product Manager
tel: +27-11-691-6900
email grant [at] spectrum.tv

Source: Daktronics