Daktronics Creative Services Wins Three 2010 Communicator Awards

Quick Serve Restaurant Content and Charity Animated Logo Earn Gold and Silver

Daktronics Inc. (NASDAQ-DAKT) of Brookings, S.D., today announced its Commercial Creative Services team won three 2010 Communicator Awards for first-time submissions. The Communicator Awards, an annual competition that receives thousands of entries from the United States and worldwide, is the largest, most competitive program honoring creative excellence for communications professionals.

“Daktronics Creative Services is pleased to be honored by the 2010 Communicator Awards. Our design goals for LED advertising are, first and foremost, to communicate a visual message with aesthetics and clarity. As we pursue these objectives, we are defining the philosophy and changing the landscape of design for LED products. The awards confirm our ability to successfully achieve those goals for our customers,” says Gina Peterson, Daktronics Creative Services manager.

A custom reel Daktronics Creative Services produced specifically for quick serve restaurants (QSRs) placed in two categories. An animated version of the Go Red™ logo, available at no cost to all Daktronics end users from the Daktronics e-commerce site, placed in one category. The details follow:

  • 16th Annual Communicator Award of Excellence (Gold)
  • 16th Annual Communicator Award of Distinction (Silver)
    • Daktronics Go Red animated piece, “Charitable Offerings” catalog
    • “Film/Video—“Charitable/Non-profit category”
  • 16th Annual Communicator Award of Distinction (Silver)

Daktronics Creative Services has a focus on creating emotionally stimulating, relevant content for all customers, including product users, sign companies, and corporations. In the course of working with many different companies, the team has established LED signage best practice guidelines for those industries. Creative Services also analyzed corporations’ style guides and created guiding principles for digital display content that fall within the parameters of each company’s brand image.

About Daktronics

Daktronics has strong leadership positions in, and is the world’s largest supplier of, computer-programmable displays, large screen video displays, digital billboards, electronic scoreboards and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications.

For more information, visit the company’s World Wide Web site at: http://www.daktronics.com/commercial or e-mail the company at commercial [at] daktronics.com, call (605) 692-0200 ext. 56219 or toll-free (800) 325-8766 in the United States or write to the company at 201 Daktronics Drive PO Box 5128 Brookings, S.D. 57006-5128.

Source: Daktronics