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Daktronics Launches Web-Based Control Solution for Burger King Franchisees

Bruno Hilgart poses for the camera next to his Burger King's new Daktronics digital reader board which utilizes the Company's web-based control solution.

Daktronics Inc. (NASDAQ-DAKT) of Brookings, S.D., today announced the first Burger King franchisee to utilize the Company’s innovative Visiconnsm digital reader board management solution. The Internet-based solution revolutionizes the way franchisees manage digital reader boards.

“With Internet-based display control, Burger King franchisees can choose how involved they want to be with controlling and scheduling message content on their digital LED reader board,” says Vic Wenner, Daktronics’ quick service restaurant sales manager. “Franchisees now have the option to have their outdoor digital reader board automatically update with fresh, professionally created messages that feature Burger King core products, national promotions and limited-time offers. They also have the option of creating their own messages and customizing their schedule.”

By choosing Daktronics as their display provider, franchisees are ensured all professionally created messages displayed will be day-parted to promote the right food and drink at the right time of day. In addition, because Visiconn is Internet-based, franchisees are able to update their displays’ messages from their office, home or on-the-go—all they need is an Internet connection.

Recently, a St. Charles, Ill., Burger King was the first restaurant to make the groundbreaking control solution a reality. Located roughly 40 miles west of Chicago, the restaurant’s grand opening at its new location was held on June 15th and featured BKC-approved content on its Daktronics-manufactured digital reader board. Bruno Hilgart, Director of Operations and Marketing for Gill Management, which owns and operates several quick service restaurants in the St. Charles area, says the new digital reader board complemented by the Visiconn control solution will allow workers more time with customers and absolutely no time spent outside changing out an old-fashioned manual copy board.

“We’ll be able to promote our new Burger King’s prime location, advertise our menu items at the right time of day, and do it quickly and efficiently directly from the manager’s office, said Hilgart. “Not only is it going to save us labor in the time it takes to manually change out a marquee, it will also help drive new sales.”

Visiconn is the proven control system of choice for customers across the world, including hundreds of on-premise digital displays, digital billboards, as well as hundreds of LCD display locations. More information about Daktronics digital reader boards for Burger King restaurants can be found at: www.daktronics.com/qsr

About Daktronics

Daktronics has strong leadership positions in, and is the world’s largest supplier of, computer-programmable displays, large screen video displays, digital billboards, electronic scoreboards and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications.

For more information, visit the company’s World Wide Web site at: http://www.daktronics.com/commercial or e-mail the company at commercial [at] daktronics.com, call (605) 692-0200 ext. 56219 or toll-free (800) 325-8766 in the United States or write to the company at 201 Daktronics Drive PO Box 5128 Brookings, S.D. 57006-5128.

For more information contact:
MEDIA RELATIONS
Connie Schelske
Commercial Marketing
tel (605) 692-0200 Ext. 56746
e-mail Connie.Schelske [at] daktronics.com

MEDIA RELATIONS
Julia Angerhofer
Commercial Marketing
tel (605) 692-0200 Ext. 56779
e-mail Julia.Angerhofer [at] daktronics.com

Source: Daktronics