Gumbs Group Leverages Mvix Signage Systems for its New Markets in Virgin Islands

Gumbs Group, LLC is an award-winning full service advertising agency and television production company, offering multi-media solutions for the Virgin Islands market. Gumbs Group, LLC is run by a team of producers and managers who have 20 years of experience in marketing, advertising, graphic design, television production, and programming. Gumbs Group won 15 ADDY Awards, collectively, in 2005, 2007, 2008 and 2009 from the American Advertising Federation of the Virgin Islands. Beyond these accolades, Gumbs Group is leading the Virgin Islands in the evolution of digital media networks.

Gumbs Group has been operating a digital media network system for over five years in the Virgin Islands, with screens positioned at major grocery stores on St. Thomas. In the past few years, the company has been looking for a robust and affordable digital signage platform that could be utilized for its clients in the retail grocery stores segment and beyond. Last year, Gumbs Group president, James H. Gumbs, Jr. met with the Mvix team at the Kiosk and Digital Signage Expo 2009 in Las Vegas. After extensive trials, Gumbs Group formally partnered with Mvix to deliver the most high tech digital media systems ever introduced in the Virgin Islands.

While initiating newer marketing frontiers, the Gumbs Group believes that it has the right tools through Mvix to deploy digital signage in banks, schools, government agencies, and hospitality and medical facilities. The Virgin Islands Department of Human Services has purchased several signage systems for its offices on St. Thomas and St. Croix. “Client feedback about the Mvix systems has been overwhelmingly positive” says James. Director of Human Service’s Family Assistance Program has acknowledged that the Mvix system’s fit is exactly what they were looking for. “It’s great. It has given us a platform to truly inform our clients. The option to quadrant the screens has given us the ability to disseminate more types of information.” Retail Grocery store clients on the eastern side of St. Thomas drew similar responses, “We love that the system can provide live information like the weather, time, and newsfeeds that scroll on the bottom of the screen. It is certainly a wonderful upgrade of the previous system.” Mvix digital signage system was shown to a local bank that immediately fell in love with it. They said its easy set-up ran rings around the bank’s former digital signage provider. People who see it are getting hooked.

“We are extremely pleased with the customer service and technical support team of Mvix,” says James. “These individuals have made the Gumbs’ transition in using the system a great success! Any question that was posed to Mvix was answered promptly, whether it was a marketing or technical question. Additionally, when a good idea surfaced that would make the digital signage system easier to use and better for providers, Mvix, quickly stepped up to the plate and initiated the upgrades. Mvix is delivering a system that is not stagnant, but moves and breaths with the needs of its users.”

The digital signage services arm of Gumbs Group operates under the business name, Digital Media Solutions. www.dmsglobalnetwork.com

For more information on Mvix Digital Signage players, please visit www.mvixusa.com/product/dshdpro

Business Inquiry:

Mike Mallon
4229 Lafayette Ctr Dr. Suite 1700, Chantilly, Va 20151 (USA)
Phone: 703.652.9133 or 703.652.9131
mmallon [at] mvixusa.com
www.mvixusa.com/product/dshdpro

Source: Mvix