Zoom/ClubCom And Urban Active Sign Exclusive Media Partnership

Zoom Media & Marketing, the world’s largest and fastest growing fitness digital media company, today announced that ClubCom, LLC., Zoom’s digital media network subsidiary; and Urban Active, a leading operator of health clubs in the Midwest and South, have signed an exclusive digital media and advertising relationship as part of expanding its current relationship in digital media.  As part of the deal, Zoom’s ClubCom division will be upgrading its award-winning network operations within Urban Active to its revolutionary HD digital media suite including high definition entertainment, digital signage and personal entertainment programming.  Zoom will also be installing fixed billboards and representing Urban Active with sampling and promotional opportunities.

“ClubCom has been an invaluable partner of ours for over eight years,” said KT Remus, Senior Director of Marketing at Urban Active.  “ClubCom’s new HD products are extraordinary.  There’s no better way of enhancing the member entertainment experience while establishing a powerful marketing and communications medium for ourselves as well as third party advertisers.”

“Urban Active’s facilities are state of the art in every respect.  From a media perspective, they’re entertainment havens with our private network being broadcast over an amazing sound system, dozens of wall-mounted plasma televisions and nearly a hundred personal viewing screens within each facility,” states Tom Lapcevic, President of ClubCom.  “We look forward to furthering our relationship.”

“Urban Active is a world class brand and we are excited to represent the company to the advertising community,” said Dennis Roche, President of Zoom’s US business.  “As the only company with a comprehensive digital footprint, world class sampling and sponsorship capabilities, and fixed media, we are committed to creating first class partnerships for advertisers and health clubs.”

About Urban Active:  Urban Active is the hottest name in fitness with 33 Health & Fitness Lifestyle Clubs in Kentucky, Ohio, Tennessee, and Nebraska with aggressive plans to develop 20 more facilities in the next 3-4 years, mainly in the Mid-South, Midwest and Eastern Seaboard markets.  Urban Active’s mission statement is: “to create active communities through innovative fitness.” UA does this by offering a combination of the latest in fitness, innovation and passion for wellness that takes the concept of “Health Club” to the next level.”  www.urbanactive.com

About Zoom Media & Marketing: Zoom Media & Marketing operates indoor content and advertising networks in over 10,000 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 25,000 digital screens and over 55,000 billboards, Zoom reaches over 100 million monthly viewers.  Zoom Media & Marketing is the brand name of Zoom Media Group. www.zoommedia.com

About ClubCom: Established in 1998, ClubCom is the leading provider of digital media networks for the fitness industry across the United States, Canada, the United Kingdom, Germany, Japan and Australia.  Operating over 2,500 digital networks, ClubCom manages privately branded media networks for many of the world’s leading health club organizations.  www.clubcom.com

Zoom Media & Marketing

Dennis Roche
President & COO
T: 212.994.4510
droche [at] zoommedia.com

Urban Active

KT Remus
Senior Director of Marketing
T: 859.977.3150
ktremus [at] urbanactive.com

Source: ZoomMedia