Leading fitness club to use screen displays to deliver information, education and marketing
Phoenix Fitness, Ancaster, will use ScreenScape’s Internet-based digital signage solution to begin offering its own custom-branded onsite media, says President and CEO Andy Childs.
“Simply put ScreenScape-powered displays are a cost-effective way for us to deliver additional value to our members”, Childs explains. “They help us to provide our members with relevant information on how to enhance their fitness level, they supply a customizable entertainment source for our members to enjoy during their workout sessions, and they help us to highlight events in our community. Of course they are also useful for turning our guests on to unique promotional opportunities that we are offering – or that any one of our partners may be offering”.
Pundits have described the ScreenScape as “Web 2.0 digital signage”, as it combines professional display authoring tools with the content sharing principles and techniques of social media.
“The ScreenScape Community was a key differentiator for us in choosing ScreenScape” says Child. “It’s by drawing on the shared resources of the entire network that we are able to keep the content timely, relevant and interesting –without going to great expense”.
“We’d like to welcome Phoenix Fitness to the ScreenScape Community” says ScreenScape President and CEO Kevin Dwyer. “ScreenScape’s Internet-based approach and unique business model has given anyone that operates a venue a simple and cost-effective way to develop their own customized media experience. The fitness sector is a natural fit for our service and Phoenix Fitness shows us why.”
About Phoenix Fitness
Phoenix Fitness is a full service fitness studio that offers you the complete exercise package. In a state-of-the-art facility, our team of qualified fitness professionals offers you programs and services that are leading the industry. Be reborn. Join Phoenix Fitness today.
About ScreenScape Networks
ScreenScape is an Internet Service and Community that offers a smarter, simpler and more cost-effective way to use dynamic screens in your venue. Members of ScreenScape form a community of venues interconnecting to establish a shared resource and a marketplace for exchanging content.
For more information see http://screenscape.com
ScreenScape Networks Inc.
screenscape [at] screenscape.net
P.O. Box 291, 137 Queen Street, Suite 204 Charlottetown, PE C1A 7K4 Canada
Source: ScreenScape Networks