Digital signage company Amscreen has been appointed by music and entertainment specialist HMV as its digital signage partner for its hmvtickets ticketing operation.
The deal will see Amscreen’s close-proximity signage units installed in an initial 27 stores across the UK, including the retailer’s London flagship at 150 Oxford Street, with a future nationwide roll-out across the chain to follow.
The screens will carry information on upcoming concerts, gigs, festivals and events and will advertise ticket availability. In addition, the units will publicise up-to-date news on availability of tickets and also listings for Mean Fiddler Group venues.
HMV will own and run the new network, with Amscreen creating and managing the software platform for the system, as well as providing full customer support. The units, which have been easily integrated into HMV’s existing POS (Point Of Sale), will utilise Amscreen’s bespoke ‘plug and play’ technology, which enables screen content to be remotely updated without the need for any extra cabling or IT input, on site.
HMV’s entry into music and entertainment ticketing follows the announcement earlier this year of its joint venture with the MAMA group, forming the Mean Fiddler Group, to own and operate eleven music venues around the UK, including the renamed hmv Hammersmith Apollo and hmv Forum in London and the hmv Picturehouse In Edinburgh.
The HMV announcement comes after Amscreen’s announcement in April that it is has secured an exclusive digital signage contract with the 335-strong BP petrol station network.
Simon Sugar, CEO at Amscreen commented: “We’re delighted to announce this deal with HMV and believe our close-proximity signage is the perfect vehicle for hmvtickets as it utilises the very best in scalable and practical solutions. We look forward to working with HMV on rolling out the network UK-wide.”
Dominic Myers, Group Strategic Director of HMV said: “We are very pleased to be working with Amscreen on the formation of a digital screen network in our stores. Amscreen’s ‘plug and play’ technology will enable us communicate our ticketing and live music offer to our customers whilst also meeting our operational requirements.”