NEC Display Solutions of America Inc. and Magnetic Media Holdings Inc. have announced a partnership that will allow NEC displays to show 3D video content using Magnetic’s Enabl3D technology.
The companies showed the technology at the Digital Signage Expo last week. The product showcase was the industry’s first glimpse of the 57-inch 3D-enabled display for retail digital signage applications.
Enabl3D allows 3D digital content to pop more than a foot off the screen without the use of any special glasses. NEC said the technology is giving advertisers the tools they need to reach consumers with their message by cutting through the clutter in today’s media-saturated environment.
“This exciting new 3D technology is poised to revolutionize the digital signage industry,” said Jeff Blankensop, director of business development at NEC Displays Solutions. “More and more network operators and systems integrators are looking to engage and entertain their customers at the point of sale with content that differentiates them from traditional 2D displays. The decision to partner with Magnetic made perfect sense once we saw the Enabl3D solution.”
The partnership with Magnetic will provide NEC’s clients with the ability to play 2D and 3D content with minimal loss of resolution.
“This is an evolution,” said Magnetic CEO Tom Zerega. “The next big thing is 3D. The only thing that was holding back the adoption of 3D was the availability of content for that format. Magnetic’s solution solves that problem, enabling 2D content to be displayed without loss of resolution.”
Source: NEC Display Solutions