Pixel installed two large LED displays in the Lancôme area of the store. One banner is flush-mounted against a wall, and the second is a four-sided wraparound display attached to a supporting column of the building with sightlines to both main entrances. Pixel also synched LEDs embedded in the counter that flashes in accordance with what is being shown on the displays.
Content for the displays was created as a joint effort between Lancôme’s visual merchandising team and Pixel Inspiration.
“Selfridges is the premier retail location for Lancôme in the UK and an important showcase for our products,” said Kerry MacNaughton, merchandising director for L’Oreal Luxury Products Division. “Pixel Inspiration has designed and installed a range of digital displays and content which has enabled us to leverage our branding in-store in a way which actually enhances the retail experience for our customers. As a result we’re already beginning to see a return on our investment in the form of a positive uplift in sales.”
Source: Pixel Inspiration