Birch Aquarium Implements Touch Screen Technology Using Wireless Ronin’s RoninCast Digital Signage

RoninCast_logoWireless Ronin Technologies, Inc, a Minneapolis-based digital signage provider, announced today that Birch Aquarium at Scripps Institution of Oceanography, UC San Diego is utilizing a dual language interactive touch screen technology using RoninCast® digital signage software to educate and inform visitors about marine life.

“The application at Birch Aquarium provides visitors with exciting information about the species they are observing including natural habitat video, providing a much more engaging learning environment than with traditional static signage,” said James (Jim) Granger, president and CEO of Wireless Ronin Technologies. “In addition to stunning video and still images, visitors can choose to have information presented in either English or Spanish, thus reaching a larger audience demographic.”

“The Wireless Ronin digital signage system is a beautiful addition to our facility and we have had very positive feedback by both visitors and staff,” said Nigella Hillgarth, executive director at Birch Aquarium at Scripps. “This project allows us to better address a core objective to provide engaging, education-based content in two languages while reducing traditional textual signage. We look forward to expanding the network to other locations and tanks within our facility.”

Birch Aquarium at Scripps has implemented the system to enhance their visitors’ experience and increase access to Scripps Oceanography science for their Spanish-speaking guests. The aquarium hopes to expand the program throughout the facility after evaluating the initial installation. The installation was funded by private donations, and it will serve as proof of concept to attract funding for additional touch screens. Birch Aquarium at Scripps is the only non-profit, public aquarium in San Diego County.

About Birch Aquarium at Scripps

Birch Aquarium at Scripps is the public exploration center for the world-renowned Scripps Institution of Oceanography at UC San Diego. Perched on a bluff overlooking the Pacific Ocean, the aquarium features more than 60 habitats of fish and invertebrates from the cold waters of the Pacific Northwest to the tropical waters of Mexico and the Caribbean. An interactive museum showcases research discoveries by Scripps scientists on climate, Earth and ocean science. Accredited by the Association of Zoos and Aquariums, Birch Aquarium welcomes an annual attendance of more than 400,000, including 45,000 school children.

About Wireless Ronin Technologies

Wireless Ronin Technologies (www.wirelessronin.com) is the developer of RoninCast®, a complete software solution designed to address the evolving digital signage marketplace. Wireless Ronin provides clients with a complete, turnkey digital signage system which allows the ability to manage a digital signage network from one central location. The RoninCast® digital signage software suite allows for customized distribution with network management, playlist creation and scheduling, and database integration. Wireless Ronin offers an array of services to support RoninCast® software including consulting, creative development, project management, installation, and training. The company’s common stock trades on the NASDAQ Global Market under the symbol “RNIN.”

Source: Wireless Ronin Technologies