Keywest Technology publishes new white paper on the use of digital signage in the gaming industry

Keywest Technology_logoThe new white paper focuses on how digital signage is reducing promotional costs and helping to maximize profits in the multi-billion-dollar gaming industry.

Even for those not in the gaming industry, “Digital Signage – A Winning Strategy for the Gaming Industry” offers real-world lessons that can help any commercial endeavor.

Keywest Technology is proud to announce the release of its latest white paper: “Digital Signage – A Winning Strategy for the Gaming Industry.”

Based on years of experience serving the digital signage needs of the casino and racetrack markets, the new white paper presents in a logical fashion how digital signs are being used to increase profits, reduce costs and better compete for patrons’ entertainment dollars.

The white paper also examines how digital signage at casinos and racetracks can be used to reshuffle the cost-benefit equation of communicating with customers, tipping the odds of patrons responding positvely to special offers in favor of the house.

Keywest Technology’s new white paper also presents two mini case studies examining real-world digital signage applications by casinos and racetracks.

Written in a clear, easy-to-understand style, “Digital Signage – A Winning Strategy for the Gaming Industry” offers fresh insights into the opportunities digital signage unlocks. Even if you are not in the gaming industry, the white paper offers lessons on digital signage that are easily transported to other industries.

About Keywest Technology

Keywest Technology is a leading digital signage technology developer. The company specializes in software tools that make it easy and profitable for businesses to deploy and manage digital signs and digital signage networks. Its digital signage software is deployed at thousands of locations worldwide, including retailers, hoteliers, tracks, arenas, casinos and many others. Visit www.keywesttechnology.com to learn more.

Source: Keywest Technology