Digital Signage Startup Raydiant Raises $7M

Raydiant, a startup promising to show TVs into interactive digital indicators, is making a number of bulletins at present — a brand new firm identify, a brand new CEO, new companions and $7 million in new funding.

Until at present, the corporate was often known as Mira, and it was based by Tuan Ho (who beforehand based web TV firm Philo), together with enterprise studio Atomic. The objective is to supply a substitute for current digital signage answer which it says are sometimes improvised, bespoke or costly.

With Raydiant, clients simply plug the corporate’s HDMI gadget right into a TV or different display and join that gadget to the web. Then they’ll edit and replace the content material from Raydiant’s on-line dashboard, they usually get entry to a variety of different digital signage purposes.

Customers embrace Westin, Ramada, Harvard University and Wahlburgers, the restaurant chain owned by the Wahlberg brothers. actually, Raydiant/Mira was featured in an episode of the Wahlburgers TV present, with Mark Wahlburg testing out the know-how as option to create a digital presence in Wahlburgers eating places.

The new purposes being introduced at present present the vary of what clients can do with these screens — the companions embrace BlueJeans (videoconferencing), Soundtrack Your Brand (licensed music), SinglePlatform (digital menus) and PosterMyWall (drag-and-drop content material modifying).

Ho and Atomic have additionally introduced on Bobby Marhamat, the previous COO of Revel Systems, as Raydiant’s new CEO.

“We are thrilled to have so much energy around the company with everything from our new brand, the financial support from our investors and incredible partnerships with the industry’s top enterprise companies,” Marhamat stated in a press release. “Raydiant is a thriving and growing company, and we are committed to providing businesses with first-class service to bring any screen to life and create an interactive experience within a brick & mortar location.”

Lastly, the corporate is saying that it has raised $7 million in funding led by 8VC, with participation from Atomic, Bloomberg Beta, Lerer Hippeau, SV Angel and Transmedia Capital. It says the cash will likely be used to develop new purposes, signal extra companions, develop the workforce and convey on extra clients.

Web: https://www.raydiant.com/